Cavaliers hire artist to help build brand as minority partner

A general view of the Cavaliers court at Rocket Mortgage FieldHouse.

Cavaliers owner Dan Gilbert has brought in an artist as a minority partner and to serve as the team’s creative director.

Daniel Arsham, an Ohio native, was hired last week in what was described as “an unprecedented partnership ” between an NBA team and a visual artist. He told Artnet News his goal is to make “to make the Cavs brand as international as the Yankees.”

Along with the Cavs, Arsham will work the G-League’s Canton Charge and Cavs Legion e-sports team.

The Cavs return to the court for the first time in almost nine months when training camp opens Tuesday. The preseason tips off Dec. 12 vs. the Indiana Pacers at RocketMortgage FieldHouse, with the regular-season slated to begin Dec. 22.

To read more about Arsham and the Cavs, check out the entire post at ArtNet News.

About the Author

Sam Amico
Sam Amico is the founder and senior writer of Amico Hoops. He has covered the NBA on a full-time basis for both Sports Illustrated and FOX Sports, and has been a regular contributor to CBS Sports, the Boston Herald and

Be the first to comment on "Cavaliers hire artist to help build brand as minority partner"

Leave a comment

Your email address will not be published.